They note that e-cigarettes are now used more often than nicotine replacement therapies when smokers try to quit in the United States and the Britain.
"A smoker who finds an e-cigarette that is enjoyable can switch," Abrams said.
Gum and patches are lowest in harm, but they are expensive and less appealing to consumers, researchers said.
The researchers, however, call e-cigarettes a "sweet spot" of high appeal and satisfaction, and lower in harm.
New research published Thursday by New York University suggests vaping is a safer option than smoking cigarettes, and smokers switching could prevent 6.6 million early deaths.
Researchers at NYU's College of Global Public Health report that less harmful smoking methods successfully reduce deaths, according to the study, which was published online in the Annual Review of Public Health.
Marlboro is somehow synonymous with cowboys and the west, most likely due to decades of really effective marketing on Phillip-Morris’ part.
As such, I sell waaaaaaaaaay more Marlboros than any other brand here in Wyoming.
Two, the kind of people who think that because American Spirit is “natural”, and it has a pipe-smoking Indian as a mascot, it’s, like, totally less destructive on the environment, man!"If most current American smokers switched to vaping e-cigarettes over the next 10 years, there could be as many as 6.6 million fewer premature deaths and 86.7 million fewer life years would be lost," he said in a press release.