Princeton University sociologist and author of The Purchase of Intimacy, Viviana Zelizer, states of camming: "They’re defining a new kind of intimacy.It’s not traditional sex work, not a relationship, but something in between." Within Cam Girlz, a documentary film about the industry, the male fans often say that they come to camming sites as a way to fulfill emotional needs.A webcam model often performs erotic acts online, such as stripping, in exchange for money, goods, or attention. Since many webcam models operate independently from their homes, they are free to choose the amount of sexual content for their broadcasts.In 1996 an American college student and conceptual artist, Jenny Ringley, created a website called "Jenni Cam." Her web camera was located in her dorm room and automatically photographed her every few minutes.However this is not the first time that conversational interaction had become a boon for the erotic entertainment industry.The Mitchell Brothers O'Farrell Theatre strip club is credited with the invention of the lap dance when during 1977 their new stage, New York Live, pioneered customer-contact shows with strippers that came off the stage and sat in the laps of customers for tips.Within public chat rooms the audience can see tips and viewer comments as scrolling text which appears next to the real-time video stream.
And in the early 20th century sociologist Paul Cressey noted that within the hundreds of taxi-dance halls of America, "the traffic in romance and in feminine society" would become available when taxi dancers would offer their companionship and "the illusion of romance" for ten cents a dance.But since camming only requires a video camera, broadband service, and computer, there has now been a power reversal and it is the female webcam performers who propel the industry while at home.